“Andy has successfully elevated networking into more of a strategic arena ...................rather than it just being a "skills" thing. ”
Phil Jesson, Director of Speaker Development Academy for Chief Executives
“I found the session with Andy really interesting and helpful. It offered a different perspective to development sessions I have been to before and it made me really think about how I was positioning myself at work and what I needed to be doing differently. ”
Tori Henderson, Senior Public Policy Manager HSBC
“At each stage of the event from planning to delivery to follow up, Andy’s approach was extremely impressive. He spent time at the outset understanding us, the way we work and our key objectives and this continued with discussions with us in the run up to the event to shape the session to our needs. ”
Andrew Kelly, Director Human Capital Services, BDO llp
“The feedback from attendees was overwhelmingly positive and we will continue to run the training in other offices in EMEA. ”
Astrid Huijssoon, Senior Marketing Manager Cross Border Trade - PayPal CEMEA
“Several people were surprised to find out that Andy didn’t work in our sector as he related his knowledge so well and confidently, which was key to getting the audience to buy into his advice. ”
Suzanne Rowse, Director, British Boarding Schools Workshop
“'Networking' as a topic can often seem forced... about tools and techniques to 'work a room' or 'get noticed' - Andy's take on it in this talk was so far removed from the glib truisms we've all heard before. ”
Bryony Thomas, Watertight Marketing
“It was the best talk I’ve ever been to. Loved the content, pacing, delivery, structure. Your message was very memorable (imparting that much information can leave listeners forgetting what was said) and you managed the balance between substance, detail and memorability well. ”
Rebecca Aguilar, BBC Worldwide
“It is great to work with a speaker like Andy who really wants to understand the audience he speaks to and tailors his content to them. ”
Galina Lebedeva, Education & Events Senior Co-ordinator, Wella UK & Ireland
“"I was captivated by Andy's insightful and thought-provoking workshop. You could feel the energy in the room at the end. Several people commented that the event had changed their lives!" ”
Miranda Abraham, Chair, Women in Banking and Finance
“Andy has a can do and flexible attitude and is happy to develop and shape the content in line with the clients changing needs. Feedback from participants on Andy's workshops has been consistently very positive. ”
Una Murphy, Manager BBC Careerlink
“Andy's 'The Networking Mindset' networking event was fascinating. I've been to loads of networking events over the years which are always full of people who don't quite know why they're there.... myself included. ”
Nicholas Harkin, Head of Risk & Governance at Close Brothers Retail Finance
“The process to gaining the right referrals does not happen overnight, but executing Andy’s strategy into your daily business routine will lead to referral success. ”
Tom Price LLB DipPFS Hodgson Wealth Management
“In the three months since Andy delivered his sessions, I've noticed a clear change in the approach taken by everyone who participated. We have already received a number of referrals as a result. ”
Andy O'Sullivan, Head of Sales - Hospitality, Wembley Stadium
“I would recommend Andy to come and spend time with any team that wants to maximize the time of its busy people out in the market ”
Tomas Freyman, Partner, Valuations. BDO llp
“Andy’s style suited our company values perfectly as it is very much based around letting people learn at their own pace and be part of the sessions instead of just being presented to. There was a mixture of experience, job roles, nationalities and seniority in the room and Andy ensured that everyone felt this training was directed at them, such is his way with words. ”
Robert Kenward, Global Development Director, Banks Sadler
“I would not be exaggerating in saying that last night was the most well received and successful event YEN London has had in over two years. ”
Jairo Jaramillo - Chairman, London Young Engineers Network
“Andy is an energetic presenter who quickly captured our audience's attention. The content of his presentation was excellent and fostered lively commentary and questions. We will definitely have Andy back for another session and are looking for other ways to partner with him. ”
Jennifer Rademaker, Head of Strategy Development Europe, MasterCard
“Andy is really engaging and left the audience wanting more which is a rarity when you work in Finance! He is extremely professional and personable and it felt like Andy really knew the topics and had researched the audience. ”
Nicola Hradek, Co-Chair HSBC Balance Employee Network
“There is a handful of people who I would consider really an expert in networking, and Andy is one of the few people on that list. ”
Dr. Ivan Misner, Founder and CEO, BNI
“As a direct result of Andy’s workshop, we are now implementing a “networking strategy” that is aligned to supporting our key business goal. Andy’s advice/insights have made me re-think all my customer interactions and even in the short term I am getting results. ”
Adam Newman, Health Outcomes Consultant, GSK
“I have already received three emails and two telephone calls from attendees who have expressly advised that as a direct result of the presentation they will without doubt be changing the way in which they network. A huge success. ”
Michael Strawbridge, Head of Member Services, Learning and Performance Institute
“There are many motivational speakers on the circuit who leave behind them just a short lived glow and then there are the subject matter pragmatic, passionate presenters who can potentially change the long term way their audience thinks or operates. I’d put Andy Lopata in the latter category. ”
Trevor Salomon – Director, Corporate Marketing, IFS
“Andy worked with my business partner and me for a number of months as a referral and networking coach. Our business has demonstrably grown due to the new techniques and skills learned through working with Andy. ”
Dan Hall, Financial Advisor, Merrill Lynch
“The feedback we received from members was overwhelmingly positive, making it one of the best sessions we had all year. ”
Aileen Parsons, Relationship Manager - Strategic Client Services, Paypal
“Andy Lopata is a true role model for any aspiring professional speaker in my view ”
Heather Townsend, author of The Financial Times Guide to Business Networking
“Not only my individual life has had a total makeover after I met Andy, as a result of my personal improvement, the networks that I lead are now making a much bigger impact in the society. I can never thank Andy enough and would highly recommend him any time without hesitation. ”
Ruth Lau, Central Marketing, HSBC Private Bank
“In the pre-event correspondence, you were the most professional speaker we’ve ever had. By asking great questions as you did, it helped to make us more professional event organisers. ”
Jackie Barrie, Co-President, Professional Speaking Association South East England
“Andy certainly made a difference on how I normally approach / perceive events such as this. ”
Ann Azzopardi, Category Buying Manager, Pret a Manger
“Wherever I go, Andy is held in very high regard and I can personally endorse him as someone who is easy to do business with, professional and also great to work with. ”
Phil Jones MBE, Managing Director, Brother UK
“Andy's enthusiastic and interactive presentation at our National conference was very much appreciated by all and his series of workshops for my leadership team has been put to significant positive use. ”
Shona MacDonald, Business Director UK & Ireland, Wound Care. Molnlycke Health Care
“Andy, thanks again for making our Balance HK event a huge success. The audience gave you their undivided attention and you could hear a pin drop when you were speaking. I have never witnessed that before, with a room of 170+ people! ”
Maggie Suttie, Chair Balance Network, HSBC Hong Kong

The Basics of Personal Branding: '...and Death Came Third!' 10th Anniversary Blog

Ten years ago, in 2006, Peter Roper and I published the first edition of ‘… and Death Came Third! The Definitive Guide to Networking and Speaking in Public’ on Bookshaker. The book was a big success with over 2,000 copies sold in the first 48 hours alone, a second edition published by Panoma (formerly Ecademy) Press in 2011 and a separate edition published in Malaysia and Singapore.

We have consistently been amazed by the affection held for ‘…and Death Came Third!’ by many readers, reflected by the emails and comments we have received from people from a range of backgrounds. The book really focuses on the basics of networking and presentation skills, giving readers simple approaches to working the room at networking events or giving their first talk.

To celebrate this, each day over the month of September will see a new guest blog exploring the basics of business, from the basics of confidence and attitude to negotiation and strategy.

Today’s blog comes from Lesley Everett and looks at The Basics of Personal Branding

Three No-Fail Ways To Enhance Your Personal Brand

We live in a connected world where reputation matters more than ever before. It’s no longer good enough just to do a good job – you need others to know who you are, what you do and what you’re great at. This is what lies at the core of personal branding; it’s what people say about you when you’re not around.

In order to find the most success, you must take conscious control of the messages you project.  To do this, you must create a consistent brand that others find easy to talk about.

Here are three basic foundations to do that.

 

1. Stop trying to be somebody you’re not.

It’s easier said than done, but the truth is that, once you identify what you’re great at, what truly motivates you and your core value set,  it is so much simpler to be yourself.  The danger in not doing this is significant. How can others around you understand and trust your brand if you don’t? Taking the time to get to know who you are and what you stand for will help you to avoid diluting  and weakening your opportunity to clearly differentiate yourself. You’ll be seen as transparent and get talked about for the right reasons.

How To Do It: Create 1 hour of thinking space in your diary each week for the next 3 weeks, to get some clarity on your authentic brand.

Consider the following:

  • What do you excel at?
  • What do others always say you’re great at?
  • What experiences in life enable you to do the things you’re good at so brilliantly?
  • What are your key drivers in life?
  • What principles do you stand by?

Start constructing these into a brand statement – a few sentences that sum up the person you are and what you’re great at.

Ask others who know you well for some feedback. What few words would they use to describe you? What do you do best? What could you do better? Use this feedback to ‘map over’ how you see yourself and identify your action points.

 

2. Package your brand consciously.

It’s no good having a defined brand and then not consistently packaging it. Think of this as the outer wrapping that attracts others to you, makes people want to listen to you and follow you on social media.

How To Do It: When you have more clarity on what your brand truly is, think about the layers you can add every day in your interactions that reinforce this brand.

Consider the following:

  • The first impression you create when you enter the room. Does it smack of credibility or apology?
  • Your voice – does it hold interest or bore? Get some feedback.
  • Your dress & appearance – your wardrobe should be an extension of your brand, not get in the way of it

 

3. Project your brand with memorable impact.

You now need to consider how you’re going to get your brand ‘out there’ and become known for what you’re great at. Your exposure and visibility is vital and you need to manage it proactively

How To Do It: Create a visibility plan so that you can strategically increase your exposure in your target market. Who needs to know you, where do you need to be seen and heard?

Consider these things:

  • How do you make your conversations about the other person? You’ll be more memorable when you focus on them.
  • How good are you presenting ? Make a diligent effort to work on your skills as this is a fantastic way to increase your visibility.
  • Do you schoomze in the same circles as your target market? Networking in the right groups is essential.

Keep it going – do something positive and creative every day that adds a layer to your brand – it will quickly become a habit.

Lesley covers the topic of Personal Branding in her books:

Corporate Brand Personality (Kogan Page, Feb 2016)

Walking TALL – key steps to total image impact

www.lesleyeverett.com

 

Don’t forget: the Kindle edition of ‘…and Death Came Third!’ is available for just £1.99 or $2.99 throughout September. Get your copy now!

You can read the rest of the blogs in this series here.

Comments

Branding will definitely

Branding will definitely bring some benefits for every business as well as individuals. It helps to bring some brand awareness among people and to the market for our business products and services, the same thing is also applicable for individual branding also. Most probably branding is helpful for business organization and simultaneously we can also get benefits through personal branding. Thanks for such a wonderful post.

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