“There is a handful of people who I would consider really an expert in networking, and Andy is one of the few people on that list. ”
Dr. Ivan Misner, Founder and CEO, BNI
“Andy Lopata is a true role model for any aspiring professional speaker in my view ”
Heather Townsend, author of The Financial Times Guide to Business Networking
“'Networking' as a topic can often seem forced... about tools and techniques to 'work a room' or 'get noticed' - Andy's take on it in this talk was so far removed from the glib truisms we've all heard before. ”
Bryony Thomas, Watertight Marketing
“Andy has successfully elevated networking into more of a strategic arena ...................rather than it just being a "skills" thing. ”
Phil Jesson, Director of Speaker Development Academy for Chief Executives
“In the pre-event correspondence, you were the most professional speaker we’ve ever had. By asking great questions as you did, it helped to make us more professional event organisers. ”
Jackie Barrie, Co-President, Professional Speaking Association South East England
“The feedback we received from members was overwhelmingly positive, making it one of the best sessions we had all year. ”
Aileen Parsons, Relationship Manager - Strategic Client Services, Paypal
“Andy’s style suited our company values perfectly as it is very much based around letting people learn at their own pace and be part of the sessions instead of just being presented to. There was a mixture of experience, job roles, nationalities and seniority in the room and Andy ensured that everyone felt this training was directed at them, such is his way with words. ”
Robert Kenward, Global Development Director, Banks Sadler
“As a direct result of Andy’s workshop, we are now implementing a “networking strategy” that is aligned to supporting our key business goal. Andy’s advice/insights have made me re-think all my customer interactions and even in the short term I am getting results. ”
Adam Newman, Health Outcomes Consultant, GSK
“The feedback from attendees was overwhelmingly positive and we will continue to run the training in other offices in EMEA. ”
Astrid Huijssoon, Senior Marketing Manager Cross Border Trade - PayPal CEMEA
“At each stage of the event from planning to delivery to follow up, Andy’s approach was extremely impressive. He spent time at the outset understanding us, the way we work and our key objectives and this continued with discussions with us in the run up to the event to shape the session to our needs. ”
Andrew Kelly, Director Human Capital Services, BDO llp
“It is great to work with a speaker like Andy who really wants to understand the audience he speaks to and tailors his content to them. ”
Galina Lebedeva, Education & Events Senior Co-ordinator, Wella UK & Ireland
“Andy certainly made a difference on how I normally approach / perceive events such as this. ”
Ann Azzopardi, Category Buying Manager, Pret a Manger
“Wherever I go, Andy is held in very high regard and I can personally endorse him as someone who is easy to do business with, professional and also great to work with. ”
Phil Jones MBE, Managing Director, Brother UK
“I would recommend Andy to come and spend time with any team that wants to maximize the time of its busy people out in the market ”
Tomas Freyman, Partner, Valuations. BDO llp
“Andy's enthusiastic and interactive presentation at our National conference was very much appreciated by all and his series of workshops for my leadership team has been put to significant positive use. ”
Shona MacDonald, Business Director UK & Ireland, Wound Care. Molnlycke Health Care
“Andy's 'The Networking Mindset' networking event was fascinating. I've been to loads of networking events over the years which are always full of people who don't quite know why they're there.... myself included. ”
Nicholas Harkin, Head of Risk & Governance at Close Brothers Retail Finance
“Andy, thanks again for making our Balance HK event a huge success. The audience gave you their undivided attention and you could hear a pin drop when you were speaking. I have never witnessed that before, with a room of 170+ people! ”
Maggie Suttie, Chair Balance Network, HSBC Hong Kong
“I have already received three emails and two telephone calls from attendees who have expressly advised that as a direct result of the presentation they will without doubt be changing the way in which they network. A huge success. ”
Michael Strawbridge, Head of Member Services, Learning and Performance Institute
“Not only my individual life has had a total makeover after I met Andy, as a result of my personal improvement, the networks that I lead are now making a much bigger impact in the society. I can never thank Andy enough and would highly recommend him any time without hesitation. ”
Ruth Lau, Central Marketing, HSBC Private Bank
“Andy is an energetic presenter who quickly captured our audience's attention. The content of his presentation was excellent and fostered lively commentary and questions. We will definitely have Andy back for another session and are looking for other ways to partner with him. ”
Jennifer Rademaker, Head of Strategy Development Europe, MasterCard
“The process to gaining the right referrals does not happen overnight, but executing Andy’s strategy into your daily business routine will lead to referral success. ”
Tom Price LLB DipPFS Hodgson Wealth Management
“Andy has a can do and flexible attitude and is happy to develop and shape the content in line with the clients changing needs. Feedback from participants on Andy's workshops has been consistently very positive. ”
Una Murphy, Manager BBC Careerlink
“Andy is really engaging and left the audience wanting more which is a rarity when you work in Finance! He is extremely professional and personable and it felt like Andy really knew the topics and had researched the audience. ”
Nicola Hradek, Co-Chair HSBC Balance Employee Network
“Several people were surprised to find out that Andy didn’t work in our sector as he related his knowledge so well and confidently, which was key to getting the audience to buy into his advice. ”
Suzanne Rowse, Director, British Boarding Schools Workshop
“Andy worked with my business partner and me for a number of months as a referral and networking coach. Our business has demonstrably grown due to the new techniques and skills learned through working with Andy. ”
Dan Hall, Financial Advisor, Merrill Lynch
“I found the session with Andy really interesting and helpful. It offered a different perspective to development sessions I have been to before and it made me really think about how I was positioning myself at work and what I needed to be doing differently. ”
Tori Henderson, Senior Public Policy Manager HSBC
“I would not be exaggerating in saying that last night was the most well received and successful event YEN London has had in over two years. ”
Jairo Jaramillo - Chairman, London Young Engineers Network
“"I was captivated by Andy's insightful and thought-provoking workshop. You could feel the energy in the room at the end. Several people commented that the event had changed their lives!" ”
Miranda Abraham, Chair, Women in Banking and Finance
“In the three months since Andy delivered his sessions, I've noticed a clear change in the approach taken by everyone who participated. We have already received a number of referrals as a result. ”
Andy O'Sullivan, Head of Sales - Hospitality, Wembley Stadium
“It was the best talk I’ve ever been to. Loved the content, pacing, delivery, structure. Your message was very memorable (imparting that much information can leave listeners forgetting what was said) and you managed the balance between substance, detail and memorability well. ”
Rebecca Aguilar, BBC Worldwide
“There are many motivational speakers on the circuit who leave behind them just a short lived glow and then there are the subject matter pragmatic, passionate presenters who can potentially change the long term way their audience thinks or operates. I’d put Andy Lopata in the latter category. ”
Trevor Salomon – Director, Corporate Marketing, IFS

The Basics of Getting Great Media Coverage: '...and Death Came Third!' 10th Anniversary Celebration

Ten years ago, in 2006, Peter Roper and I published the first edition of ‘… and Death Came Third! The Definitive Guide to Networking and Speaking in Public’ on Bookshaker. The book was a big success with over 2,000 copies sold in the first 48 hours alone, a second edition published by Panoma (formerly Ecademy) Press in 2011 and a separate edition published in Malaysia and Singapore.

We have consistently been amazed by the affection held for ‘…and Death Came Third!’ by many readers, reflected by the emails and comments we have received from people from a range of backgrounds. The book really focuses on the basics of networking and presentation skills, giving readers simple approaches to working the room at networking events or giving their first talk.

To celebrate this, each day over the month of September will see a new guest blog exploring the basics of business, from the basics of confidence and attitude to negotiation and strategy.

Today’s blog comes from Alan Stevens and looks at The Basics of Getting Great Media Coverage.

Getting media coverage, whether broadcast, print or online is not that difficult. However, getting good and consistent media coverage requires a plan. A one-off appearance on TV may be food for the ego, but it’s unlikely to have any impact on your business. If you are seen often, talking about the same type of issues, that positions you as an expert with a valuable opinion, which is exactly where you need to be for business to come to you.

So here are three tried and tested steps that, if you apply them consistently, will place you in the category of “you seem to be on the media all the time”.

1.  Show your speciality

All types of media have a hunger for expertise. However, there is little time to find an expert, so you have to become known for your specialism. You can do that in a number of ways – blogs, videos, podcasts etc. You need to be consistent, so that whenever people see your name, they associate it with your specialist subject. Don’t be afraid to be controversial – that’s an asset on the media, provided you don’t offer opinions that are utterly mad. State your view, providing evidence to back it up, and a story to illustrate your point. Don’t be salesy, but just keep putting information out there. You may also wish to join a site like expertsources.co.uk, where reporters look for experts, but there is a cost for that.

 

2.  Keep in touch

Whenever you meet or get in touch with a reporter, make a note of their name, contact details and area of interest. Check out their previous work, and note whenever they have written pieces that relate to your specialist area. If they have a LinkedIn profile, offer to connect. From time to time (maybe every couple of months), get in touch. Don’t pitch a story to them ever time, but send them something that you think may interest them – perhaps a survey or a story that you picked up from a news feed. Don’t pester them, but simply offer help. They will appreciate it.

 

3.  Spot opportunities

Now this is where you become proactive. You may have your own story (and make sure it is a story, not just factual information), but you’re more likely to have success commenting on a story that’s just broken. That means monitoring the news, and picking up on anything that overlaps with your expertise. Online news sites are a great way of getting noticed by commenting on a story (include your contact details of course). You can also call phone-in shows on a topic you’re an expert in – this is one of the easiest ways to get on air, since the number of callers is always low. Opportunities can arise both nationally and locally, and local ones are even easier to get picked up by, especially if you mention that you are living in their region.

In short, become known as an expert, become known to journalists, and take opportunities when they arise. It’s that easy to get great media coverage.

Alan Stevens, The MediaCoach – Building and Protecting your reputation atwww.mediacoach.co.uk

Don’t forget: the Kindle edition of ‘…and Death Came Third!’ is available for just £1.99 or $2.99 throughout September. Get your copy now!

You can read the rest of the blogs in this series here.

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