Recommended: How to Sell Through Networking and Referrals
If you want to grow your business....get Recommended!
We all know that a recommendation from a friend or trusted contact is worth far more than what we hear from an adver or a sales person.
Published by Financial Times Prentice Hall, Andy Lopata's new book Recommended shows you new ways of generating referrals which make getting recommended faster, cheaper and more valuable. If you don't have an effective strategy in place, you are missing out on the most powerful and least expensive way of generating new business.
In the book Andy explores why referrals are so important, how they compare to other routes to market and the foundation of a strong referrals strategy. He then shows you how your network can help you generate referrals, how you can help your network and how to refer others.
Finally, Andy concludes with some of the tools to help implement a successful referrals strategy; notably how to use LinkedIn to generate referrals and his own Referral Book tracking system.
I found the read to be both relevant and valuable on a personal and professional level. The book covers the Referral Strategy topic in an exhaustive and detailed manner. I was especially appreciative of the ease of the read ... the end-to-end, sequential and straight-forward positioning of the topic was appreciated, easy to follow and well "absorbed".
Colin Wright, Senior Vice-President, Global Sales Development, Mastercard
"Recommended” is a practical guide that reinforces concepts that, if practiced, will lead to a more focused approach in cultivating referrals. In my experience, strong referrals are more likely to convert to business than any other form of lead generation. However, those referrals are rooted in strong relationships. Andy does a great job in dispelling the myth that salesmen need to pitch at every opportunity, instead emphasising the role of relationship building in strong referral generation."
Erich Gerth, Executive Director, CEO Global Business Development, Aviva Investors
This book shows you how to build a golden chain of referrals that enable you to sell more, faster and easier than ever before.
Brian Tracy, Co-Author, New York Times Best Seller Now, Build a Great Business!