“Andy has worked with my business partner and me for a number of months as a referral and networking coach. Our business has demonstrably grown due to the new techniques and skills learned through working with Andy. ”
Dan Hall, Financial Advisor, Merrill Lynch
“Andy is an energetic presenter who quickly captured our audience's attention. The content of his presentation was excellent and fostered lively commentary and questions. We will definitely have Andy back for another session and are looking for other ways to partner with him. ”
Jennifer Rademaker, Head of Strategy Development Europe, MasterCard
“Andy Lopata’s insights into referrals and networking should be taught in all induction programmes. Networking and referrals should not be thought of as another sales skill or tactic, but as part of the company’s values and culture. ”
Ignacio Hernandez Managing Director, EMEA, Currencies Direct Limited
“I've had the benefit of being mentored by Andy and he has provided enormous value. His style is both supportive and challenging whilst being very engaging, and the techniques he teaches are extremely practical and valuable. ”
Derek Bishop, Culture Consultancy ltd
“It was the best talk I’ve ever been to. Loved the content, pacing, delivery, structure. Your message was very memorable (imparting that much information can leave listeners forgetting what was said) and you managed the balance between substance, detail and memorability well. ”
Rebecca Aguilar, BBC Worldwide
“Of all the events I've organised, I have never received so much unsolicited thanks and positive feedback as I did following this. ”
Emma Mortimore Membership Secretary, One Alfred Place
“Andy certainly made a difference on how I normally approach / perceive events such as this. ”
Ann Azzopardi, Category Buying Manager, Pret a Manger
“The striking thing about Andy is that he writes a book on networking that demystifies the process and shows you all the things you know you should be doing - but never really get round to. Then he surprises you by practising what he preaches! ”
Russ King, Product Manager, Monster.com
“Andy has successfully elevated networking into more of a strategic arena ...................rather than it just being a "skills" thing. ”
Phil Jesson, Director of Speaker Development Academy for Chief Executives
“"In the three months since Andy delivered his sessions, I've noticed a clear change in the approach taken by everyone who participated. We have already received a number of referrals as a result." ”
Andy O'Sullivan, Head of Sales - Hospitality, Wembley Stadium
“Andy was a guest speaker at one of European Young Professionals networking events in London in 2007. The 400 people who showed up were blown away by Andy's presentation and it was in fact one of the key reasons behind EYP London's early success. ”
Nick Jonsson, Founder, European Young Professionals
“There are many motivational speakers on the circuit who leave behind them just a short lived glow and then there are the subject matter pragmatic, passionate presenters who can potentially change the long term way their audience thinks or operates. I’d put Andy Lopata in the latter category. ”
Trevor Salomon – Director, Corporate Marketing, IFS
“ ”
Tracy Johnson, Marketing Services Director, Eventia
“Andy has a can do and flexible attitude and is happy to develop and shape the content in line with the clients changing needs. Feedback from participants on Andy's workshops has been consistently very positive. ”
Una Murphy, Manager BBC Careerlink

Recommended: How to Sell Through Networking and Referrals

12th July 11 — andylopata

If you want to grow your business....get Recommended!

We all know that a recommendation from a friend or trusted contact is worth far more than what we hear from an adver or a sales person. 

Published by Financial Times Prentice Hall, Andy Lopata's new book Recommended shows you new ways of generating referrals which make getting recommended faster, cheaper and more valuable. If you don't have an effective strategy in place, you are missing out on the most powerful and least expensive way of generating new business. 

In the book Andy explores why referrals are so important, how they compare to other routes to market and the foundation of a strong referrals strategy. He then shows you how your network can help you generate referrals, how you can help your network and how to refer others. 

Finally, Andy concludes with some of the tools to help implement a successful referrals strategy; notably how to use LinkedIn to generate referrals and his own Referral Book tracking system.

 

 

 

I found the read to be both relevant and valuable on a personal and professional level.  The book covers the Referral Strategy topic in an exhaustive and detailed manner. I was especially appreciative of the ease of the read ... the end-to-end, sequential and straight-forward positioning of the topic was appreciated, easy to follow and well "absorbed".  

Colin Wright, Senior Vice-President, Global Sales Development, Mastercard

 

"Recommended” is a practical guide that reinforces concepts that, if practiced, will lead to a more focused approach in cultivating referrals. In my experience, strong referrals are more likely to convert to business than any other form of lead generation. However, those referrals are rooted in strong relationships. Andy does a great job in dispelling the myth that salesmen need to pitch at every opportunity, instead emphasising the role of relationship building in strong referral generation." 

Erich Gerth, Executive Director, CEO Global Business Development, Aviva Investors

 

This book shows you how to build a golden chain of referrals that enable you to sell more, faster and easier than ever before.

Brian Tracy, Co-Author, New York Times Best Seller Now, Build a Great Business!

Buy Now
Price: 
£14.99