Whether it's understanding how to work a room or knowing why you're in there in the first place, successful networking stems from an understanding of best practice and how to ensure the best results.
We want to ensure that you've got all of the information you need at your fingertips. From books on how to network and (coming soon) how to generate referrals, to CDs on setting your strategy and networking tips booklets, you'll find the resources you need here.
Keep your eye on this page as we add more resources to help you network more effectively, whether you are new to networking or just approaching it for the first time.
Our products can be tailored and repackaged for conferences and company-wide distribution, including your own logo and, where appropriate, bespoke introduction. Please contact us for details.
Recommended: How to Sell Through Networking and Referrals
If you want to grow your business....get Recommended!
We all know that a recommendation from a friend or trusted contact is worth far more than what we hear from an adver or a sales person.
Published by Financial Times Prentice Hall, Andy Lopata's new book Recommended shows you new ways of generating referrals which make getting recommended faster, cheaper and more valuable. If you don't have an effective strategy in place, you are missing out on the most powerful and least expensive way of generating new business.
In the book Andy explores why referrals are so important, how they compare to other routes to market and the foundation of a strong referrals strategy. He then shows you how your network can help you generate referrals, how you can help your network and how to refer others.
Finally, Andy concludes with some of the tools to help implement a successful referrals strategy; notably how to use LinkedIn to generate referrals and his own Referral Book tracking system.
I found the read to be both relevant and valuable on a personal and professional level. The book covers the Referral Strategy topic in an exhaustive and detailed manner. I was especially appreciative of the ease of the read ... the end-to-end, sequential and straight-forward positioning of the topic was appreciated, easy to follow and well "absorbed".
Colin Wright, Senior Vice-President, Global Sales Development, Mastercard
"Recommended” is a practical guide that reinforces concepts that, if practiced, will lead to a more focused approach in cultivating referrals. In my experience, strong referrals are more likely to convert to business than any other form of lead generation. However, those referrals are rooted in strong relationships. Andy does a great job in dispelling the myth that salesmen need to pitch at every opportunity, instead emphasising the role of relationship building in strong referral generation."
Erich Gerth, Executive Director, CEO Global Business Development, Aviva Investors
This book shows you how to build a golden chain of referrals that enable you to sell more, faster and easier than ever before.
Brian Tracy, Co-Author, New York Times Best Seller Now, Build a Great Business!
£14.99 - includes p&p in the UK
'...and Death Came Third! The Definitive Guide to Networking and Speaking in Public" Second Edition
Category Finalist - Indie Excellent Book Awards (US) 2012 - General Business
• STRUCTURE a talk so that you can get your key message across POWERFULLY
• ENGAGE people in conversation and get them interested in YOU
• FOCUS on the results you want from networking and achieve them EASILY
• STAND and speak with CONVICTION and AUTHORITY and much, much more...
A must-read for anyone who wants to get on in business.
Lord Digby Jones, former Director-General of the CBI and Minister of State for Trade
What a marvellous mother lode of insight and practical wisdom on networking and speaking! The tools, tips and techniques are so clear, so compelling and so doable that you feel enlightened, affirmed, empowered and resolved.
Dr. Stephen R. Covey, author, `The 7 Habits of Highly Effective People' and `The 8th Habit: From Effectiveness to Greatness''
Powerful, practical advice on both cultivating great networking relationships and speaking with confidence: two skills of vital importance to today's successful business person.
Bob Burg, author, 'Endless Referrals: Network Your Everyday Contacts Into Sales'
Anyone who's ever wanted to be able to network confidently can benefit from the down-to-earth knowledge in this book.
Mike Southon, co-author, 'The Beermat Entrepreneur' and Financial Times columnist
£15.99 - includes p&p in the UK
Networking in Ninety Minutes - Double CD/Mp3
**** LAST FEW COPIES - NOW REDUCED FROM £47.50 TO £14.99 TO CLEAR STOCK ****
Networking in Ninety Minutes' can show you how to transform the way in which you do business, maximising the opportunities that present themselves. It takes those relationship building skills, the host of networking opportunities, both online and face to face, and the power of existing connections and shows you how to convert all of this into solid, money-in-the-bank new business.
This CD set shows you how to set clear, focused goals from your networking and make sure you are in the right place at the right time.
This CD set helps you avoid wasting time, resources and money on networking that isn't effective and detracts from the rest of your business.
This CD set demonstrates how to measure a financial return from your networking. Treating it as a vital business tool with a demonstrable return on investment. Not as a desperate attempt to boost a business without clarity, focus... or results.
This CD set lays out a clear formula to help you generate more and more referrals from your existing clients.
This CD set highlights the people who should be referring you but aren't, because you haven't thought of them as referral sources. It will also show you how to ensure those people are happy to refer you.
This CD set helps you get your message right so that the people who know, like and trust you understand which doors you need opened, and how they can help.
Disc 1 How to increase the return on your networking investment
Disc 2 How to grow your business by increasing your referrals
£14.99 - includes p&p in the UK
Building a Business on Bacon and Eggs by Andy Lopata, Terence O'Halloran and Stephen Harvard Davis
Written by “three good eggs” this is a book that really does bring home the bacon.
Using the Personal Computer as a metaphor each ‘connection’, with a printer, a scanner and so on, improves the working capacity and efficiency of the machine.
So it is with people. The authors – Steve, Andy and Terry all use the principal of networking (as with computers) in a variety of very different ways to suit individual needs but, improve the capacity and efficiency of the people in any group using the defining logic expressed in this book.
This is a definitive work – there is no doubting the authority of those that put it together.
Improve your bottom line, your working knowledge, your interaction with other business people by using this very effective guide to how its done – and enjoy the meal in the process.
That is the message that clearly comes from Building a Business on Bacon & Eggs. You would have to be pretty ‘hard boiled’ not to find it an entertaining and profitable read.
£16.95 - includes p&p in the UK
It’s not rocket science!
Twelve top tips to help you network in confidence.
A pocket sized booklet with ideas and tips to ensure that you make the most of networking events. A must have, read and remind yourself about the do’s and don’ts before you walk into the networking event and see what a difference it can make.
Ordered in bulk, these booklets can be tailored to include your organisation or event's logo and an introduction from your Chief Executive.
£5.00 - includes p&p in the UK
How to Get a Job Using Your Network
Struggling to find your next job? Know you need to network much more, but don’t know quite how? Want to improve your networking skills but need some help?
If so, this Audio Programme will be of benefit:
- Recorded with careers expert Sital Ruparelia, We’ll share the 4 key principles of networking that you must adhere to. If your current networking is not yielding results, you’re probably not following these principles.
- The 6 key steps to finding a job using your network. Missing just one of these key steps will dilute your impact and limit your job prospects.
- You’ll discover how to find job opportunities even if you have a very small network
- You’ll be able to tap into the ‘hidden job market’
- You’ll reduce the time it takes to find your next opportunity
- You’ll improve your long-term career prospects and earnings potential
£17.00 - includes p&p in the UK