“Andy is an energetic presenter who quickly captured our audience's attention. The content of his presentation was excellent and fostered lively commentary and questions. We will definitely have Andy back for another session and are looking for other ways to partner with him. ”
Jennifer Rademaker, Head of Strategy Development Europe, MasterCard
“"In the three months since Andy delivered his sessions, I've noticed a clear change in the approach taken by everyone who participated. We have already received a number of referrals as a result." ”
Andy O'Sullivan, Head of Sales - Hospitality, Wembley Stadium
“Andy has successfully elevated networking into more of a strategic arena ...................rather than it just being a "skills" thing. ”
Phil Jesson, Director of Speaker Development Academy for Chief Executives
“Andy certainly made a difference on how I normally approach / perceive events such as this. ”
Ann Azzopardi, Category Buying Manager, Pret a Manger
“Andy has a can do and flexible attitude and is happy to develop and shape the content in line with the clients changing needs. Feedback from participants on Andy's workshops has been consistently very positive. ”
Una Murphy, Manager BBC Careerlink
“It was the best talk I’ve ever been to. Loved the content, pacing, delivery, structure. Your message was very memorable (imparting that much information can leave listeners forgetting what was said) and you managed the balance between substance, detail and memorability well. ”
Rebecca Aguilar, BBC Worldwide
“Andy worked with my business partner and me for a number of months as a referral and networking coach. Our business has demonstrably grown due to the new techniques and skills learned through working with Andy. ”
Dan Hall, Financial Advisor, Merrill Lynch
“Of all the events I've organised, I have never received so much unsolicited thanks and positive feedback as I did following this. ”
Emma Mortimore Membership Secretary, One Alfred Place
“It was an absolute pleasure to work with you! Your balance of information, practical interaction and anecdotal evidence was perfect for the delegates – they seemed enthralled! ”
Tracy Johnson, Marketing Services Director, Eventia
“Andy was a guest speaker at one of European Young Professionals networking events in London in 2007. The 400 people who showed up were blown away by Andy's presentation and it was in fact one of the key reasons behind EYP London's early success. ”
Nick Jonsson, Founder, European Young Professionals
“Several people were surprised to find out that Andy didn’t work in our sector as he related his knowledge so well and confidently, which was key to getting the audience to buy into his advice. ”
Suzanne Rowse, Director, British Boarding Schools Workshop
“The striking thing about Andy is that he writes a book on networking that demystifies the process and shows you all the things you know you should be doing - but never really get round to. Then he surprises you by practising what he preaches! ”
Russ King, Product Manager, Monster.com
“There are many motivational speakers on the circuit who leave behind them just a short lived glow and then there are the subject matter pragmatic, passionate presenters who can potentially change the long term way their audience thinks or operates. I’d put Andy Lopata in the latter category. ”
Trevor Salomon – Director, Corporate Marketing, IFS

How to Use LinkedIn as a Referral Tool

Why attend

Social media has exploded in popularity as a business tool in recent years and LinkedIn has been at the heart of that explosion. A large number of business people now have profiles on LinkedIn, but how many truly understand how to use it effectively?

Who this is for

Although particularly of use for those with a business development responsibility, from owner-managers to sales teams, everyone in a business should understand how they can use LinkedIn to find new connections to benefit the company.

Particularly recommended for sales teams, company directors and entrepreneurs.

What you will learn

This workshop will investigate how to use LinkedIn in one specific area – to generate new business through referrals. Using the site as a tool to bring your trusted network together and find the paths to the connections you need, you will look at:

Ø       How to put together an effective profile to attract key prospects

Ø       Who you should and shouldn’t connect to

Ø       How to raise your profile and connect with key influencers in your prospects’ industries

Ø       The difference a good testimonial can make, and what it should say

Ø       How to search for key connections through your existing network

Ø       How to ask for referrals through LinkedIn

By the end of the session, participants will understand the simple steps they need to take to set up an effective LinkedIn profile and how they can generate substantial new business with just a small time investment every week.

This session is also available as a 60 minute webinar.