How to Use LinkedIn as a Referral Tool
Social media has exploded in popularity as a business tool in recent years and LinkedIn has been at the heart of that explosion. A large number of business people now have profiles on LinkedIn, but how many truly understand how to use it effectively?
Who this is for
Although particularly of use for those with a business development responsibility, from owner-managers to sales teams, everyone in a business should understand how they can use LinkedIn to find new connections to benefit the company.
Particularly recommended for sales teams, company directors and entrepreneurs.
What you will learn
This workshop will investigate how to use LinkedIn in one specific area – to generate new business through referrals. Using the site as a tool to bring your trusted network together and find the paths to the connections you need, you will look at:
Ø How to put together an effective profile to attract key prospects
Ø Who you should and shouldn’t connect to
Ø How to raise your profile and connect with key influencers in your prospects’ industries
Ø The difference a good testimonial can make, and what it should say
Ø How to search for key connections through your existing network
Ø How to ask for referrals through LinkedIn
By the end of the session, participants will understand the simple steps they need to take to set up an effective LinkedIn profile and how they can generate substantial new business with just a small time investment every week.
This session is also available as a 60 minute webinar.