“Andy was a guest speaker at one of European Young Professionals networking events in London in 2007. The 400 people who showed up were blown away by Andy's presentation and it was in fact one of the key reasons behind EYP London's early success. ”
Nick Jonsson, Founder, European Young Professionals
“"In the three months since Andy delivered his sessions, I've noticed a clear change in the approach taken by everyone who participated. We have already received a number of referrals as a result." ”
Andy O'Sullivan, Head of Sales - Hospitality, Wembley Stadium
“Andy has a can do and flexible attitude and is happy to develop and shape the content in line with the clients changing needs. Feedback from participants on Andy's workshops has been consistently very positive. ”
Una Murphy, Manager BBC Careerlink
“Andy has successfully elevated networking into more of a strategic arena ...................rather than it just being a "skills" thing. ”
Phil Jesson, Director of Speaker Development Academy for Chief Executives
“There are many motivational speakers on the circuit who leave behind them just a short lived glow and then there are the subject matter pragmatic, passionate presenters who can potentially change the long term way their audience thinks or operates. I’d put Andy Lopata in the latter category. ”
Trevor Salomon – Director, Corporate Marketing, IFS
“Andy certainly made a difference on how I normally approach / perceive events such as this. ”
Ann Azzopardi, Category Buying Manager, Pret a Manger
“Andy Lopata’s insights into referrals and networking should be taught in all induction programmes. Networking and referrals should not be thought of as another sales skill or tactic, but as part of the company’s values and culture. ”
Ignacio Hernandez Managing Director, EMEA, Currencies Direct Limited
“It was the best talk I’ve ever been to. Loved the content, pacing, delivery, structure. Your message was very memorable (imparting that much information can leave listeners forgetting what was said) and you managed the balance between substance, detail and memorability well. ”
Rebecca Aguilar, BBC Worldwide
“Of all the events I've organised, I have never received so much unsolicited thanks and positive feedback as I did following this. ”
Emma Mortimore Membership Secretary, One Alfred Place
“I've had the benefit of being mentored by Andy and he has provided enormous value. His style is both supportive and challenging whilst being very engaging, and the techniques he teaches are extremely practical and valuable. ”
Derek Bishop, Culture Consultancy ltd
“Andy has worked with my business partner and me for a number of months as a referral and networking coach. Our business has demonstrably grown due to the new techniques and skills learned through working with Andy. ”
Dan Hall, Financial Advisor, Merrill Lynch
“ ”
Tracy Johnson, Marketing Services Director, Eventia
“The striking thing about Andy is that he writes a book on networking that demystifies the process and shows you all the things you know you should be doing - but never really get round to. Then he surprises you by practising what he preaches! ”
Russ King, Product Manager, Monster.com
“Andy is an energetic presenter who quickly captured our audience's attention. The content of his presentation was excellent and fostered lively commentary and questions. We will definitely have Andy back for another session and are looking for other ways to partner with him. ”
Jennifer Rademaker, Head of Strategy Development Europe, MasterCard

Your Slice of the PIE

Yesterday's Women's Hour on BBC Radio 4 featured a discussion on networking as part of this week's International Women's Day. 

During the discussion the presenter said, “There is one model for success. It’s called PIE. Performance 10%, Image 30% Exposure 60%, which suggests that networking is absolutely vital.”

 

You can't expect people to offer you support or referrals just by meeting them once. Ivan Misner, founder of BNI, offer his 'VCP' process - Visibility + Credibility = Profitability. Visibility is key here, people need to know who you are before you can establish a trusted reputation.

 

You won't build a network or establish a reputation without raising your profile and letting people know you are there. Whether attending events or participating in online forums and on social networks, if you need to get your name out there you need to be proactive in doing so. 

 

Understand among which groups you need to raise your profile and take steps to be seen consistently where they meet. How well are you known by your potential customers and the people who influence them?

 

 

Thanks to Elisabet Baldwin for letting me know about the Women's Hour discussion on networking. You can listen here (from 15mins 48sec) 

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