Your Slice of the PIE
Yesterday's Women's Hour on BBC Radio 4 featured a discussion on networking as part of this week's International Women's Day.
During the discussion the presenter said, “There is one model for success. It’s called PIE. Performance 10%, Image 30% Exposure 60%, which suggests that networking is absolutely vital.”
You can't expect people to offer you support or referrals just by meeting them once. Ivan Misner, founder of BNI, offer his 'VCP' process - Visibility + Credibility = Profitability. Visibility is key here, people need to know who you are before you can establish a trusted reputation.
You won't build a network or establish a reputation without raising your profile and letting people know you are there. Whether attending events or participating in online forums and on social networks, if you need to get your name out there you need to be proactive in doing so.
Understand among which groups you need to raise your profile and take steps to be seen consistently where they meet. How well are you known by your potential customers and the people who influence them?
Thanks to Elisabet Baldwin for letting me know about the Women's Hour discussion on networking. You can listen here (from 15mins 48sec)




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