“Andy has successfully elevated networking into more of a strategic arena ...................rather than it just being a "skills" thing. ”
Phil Jesson, Director of Speaker Development Academy for Chief Executives
“The striking thing about Andy is that he writes a book on networking that demystifies the process and shows you all the things you know you should be doing - but never really get round to. Then he surprises you by practising what he preaches! ”
Russ King, Product Manager, Monster.com
“I've had the benefit of being mentored by Andy and he has provided enormous value. His style is both supportive and challenging whilst being very engaging, and the techniques he teaches are extremely practical and valuable. ”
Derek Bishop, Culture Consultancy ltd
“There are many motivational speakers on the circuit who leave behind them just a short lived glow and then there are the subject matter pragmatic, passionate presenters who can potentially change the long term way their audience thinks or operates. I’d put Andy Lopata in the latter category. ”
Trevor Salomon – Director, Corporate Marketing, IFS
“Andy is an energetic presenter who quickly captured our audience's attention. The content of his presentation was excellent and fostered lively commentary and questions. We will definitely have Andy back for another session and are looking for other ways to partner with him. ”
Jennifer Rademaker, Head of Strategy Development Europe, MasterCard
“Andy was a guest speaker at one of European Young Professionals networking events in London in 2007. The 400 people who showed up were blown away by Andy's presentation and it was in fact one of the key reasons behind EYP London's early success. ”
Nick Jonsson, Founder, European Young Professionals
“It was the best talk I’ve ever been to. Loved the content, pacing, delivery, structure. Your message was very memorable (imparting that much information can leave listeners forgetting what was said) and you managed the balance between substance, detail and memorability well. ”
Rebecca Aguilar, BBC Worldwide
“Andy has worked with my business partner and me for a number of months as a referral and networking coach. Our business has demonstrably grown due to the new techniques and skills learned through working with Andy. ”
Dan Hall, Financial Advisor, Merrill Lynch
“Andy certainly made a difference on how I normally approach / perceive events such as this. ”
Ann Azzopardi, Category Buying Manager, Pret a Manger
“Of all the events I've organised, I have never received so much unsolicited thanks and positive feedback as I did following this. ”
Emma Mortimore Membership Secretary, One Alfred Place
“ ”
Tracy Johnson, Marketing Services Director, Eventia
“Andy has a can do and flexible attitude and is happy to develop and shape the content in line with the clients changing needs. Feedback from participants on Andy's workshops has been consistently very positive. ”
Una Murphy, Manager BBC Careerlink
“Andy Lopata’s insights into referrals and networking should be taught in all induction programmes. Networking and referrals should not be thought of as another sales skill or tactic, but as part of the company’s values and culture. ”
Ignacio Hernandez Managing Director, EMEA, Currencies Direct Limited
“"In the three months since Andy delivered his sessions, I've noticed a clear change in the approach taken by everyone who participated. We have already received a number of referrals as a result." ”
Andy O'Sullivan, Head of Sales - Hospitality, Wembley Stadium

Brewing up the right response

 

Sometimes alcoholic drinks can fuel the right kinds of networking conversations!

 

Although I often urge people not to open a conversation with a stranger with the question ‘what do you do?’ the chances are that you are going to be asked it at some point in a conversation. How you respond will often dictate the direction the conversation then takes.

For example, if you reply “I’m an accountant” and the other person has no interest in accountancy, you’ve found yourself in a verbal cul-de-sac and will both be struggling to move onto more interesting ground.

At one of the season’s many celebratory networking dinners, I had the pleasure of finding myself next to Megan. As we chatted away it became appropriate to ask Megan “What do you do?”

“I work for Diageo”, Megan told me.

“The drinks company?”, I asked. “What do you do there?”

“Innovation”

“Do you mean you invent new drinks?”

Now, Megan is American and is still getting used to British culture. She had not yet fully realised just how much of a conversation starter the topic of alcoholic beverages can be! I suggested to Megan that the next time someone asks her “What do you do?” she simply replies, “I invent new drinks”.

Sure enough, a few minutes later, someone to the other side of me at dinner joined our conversation. I introduced the two of them and she immediately asked Megan, “What do you do?”

“I invent new drinks”, said Megan.

Our new conversation partner almost fell backwards in her chair, her eyes opened wide and she exclaimed, “Wow!” She was immediately intrigued and had a host of questions, some serious and others humorous. The two of them settled into conversation with ease and a rapport was quickly established.

When people ask you what you do, try not to tell them who you work for or your job title. Instead, try to respond in a way that engages, whether through humour or by begging curiosity, leaving the other person wanting to know more

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